“Financial planning begins with a clear understanding of why a decision is being made, followed by measuring the efficiency of the decision.”
– Asalyn Coachman
Asalyn Coachman believes that people while well intended often make money decisions that will give them a result that is the opposite of what they want. Decisions today will cause their money in the future to be transferred away to financial institutions, corporations, and the government.
The way to avoid these unintended consequences is to show clients how one financial decision affects another, and that all money decisions should be coordinated to achieve maximum efficiency. Through a process of Macro Financial Planning Asalyn helps clients achieve their maximum financial potential by maximizing a client’s net worth, reducing their risk, while not changing their lifestyle.
Working with couples and business owners, she has extensive experience working with single professional women and her article Working with Single Women, was recently published in Advisor Today. She was featured in 2015 as a top female professional by Ohio National Life Insurance Company.
Asalyn earned a degree in economics from Harvard University and a law degree from the State University of New York at Buffalo and currently lives in Lake Orion with her husband and college sweetheart. They have two children, a son attending Temple University and a daughter at the University of Pennsylvania. A Certified Personal Trainer, she is also active in organizations such as the Harvard Club of Eastern Michigan and the Baldwin Center of Pontiac, Michigan, where she serves as board president.