Asalyn Coachman Receives Game Changer Award!

Farmington Hills, MI—Financial Architects, Inc. announced today that financial advisor, Asalyn Coachman received the Ohio National Financial Services Game Changer Award in a ceremony Dec. 7 at Oakland Hills Country Club in Bloomfield Township.

Coachman, the inaugural recipient of the Game Changer Award, was honored for her success in engaging traditionally underserved clients, including single women, womenled households, millennials, and minorities in learning effective money management strategies. These populations are typically pursued less often within the financial services industry.

“There are so many professionals who want and need our services but don’t know where to start,” says Coachman. “It’s up to us to find them.”

The Game Changer Award recognizes financial professionals who broaden the spectrum of clients whose lives are positively impacted by Ohio National products and services. It’s part of the company’s Next Markets initiative to expand its reach to underserved individuals and families. Many in these groups may have never considered seeking expert money advice. Ohio National encourages initiating intentional relationships with these broader groups of clients.

“Many of my clients are first-generation wealth accumulators,” Coachman explains. “They want to be the best stewards of their money for their families, and I want to help them do that.”

A Harvard University graduate, Coachman has worked at Financial Architects in Farmington Hills for nearly a decade. You can contact her at 866.228.2507 or online at and

Learn more about Financial Architects, Inc. at and Ohio National Financial Services at
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